When I pay attention to the subtle messages that I come across daily, I notice that certain sounds, conversations, smells, or news put me in a better state, at least momentarily.

There is something about these cues that is not obvious. I will try to analyze one of these cues to see if there shows up a pattern.

One such cue was when I read that Google bought Nest Labs. I know very little about Nest Labs or their products. Why did I receive that news, (quite unconciously albeit) so favorbly while I have ignored or cringed at so many other web or other startups.

Here are a few things, I suspect, I am responding to unconsciously.

First of those is the name Nest Labs. I always liked nests! Yes. literally the bird nests. I have always liked labs. The places where talented people role their sleeves up, burn the night candles to their end, to create value beyond themselves. The idea of a "nest" also appealed to my humility, small, manageable, cozy, yet their products show a superb refinement, cosmopolitan, an understatement that is to my liking.

Fellowship is a big motivating factor if I dig down into my soul. This is not to pay homage to community over the individual but really for the individual to draw power from the fellowship both to survive and grow. A sufficiently, or enormously, sustainable model that let artists flourish and create. We are all artists. Irrespective of how we describe what we do we are all in search of beatuy to satisfy the craving soul. As a collective the fellowship must produce value which will turn into money. Providing this framework of business relentlessly focusing on value creation while providing a safe long lasting productive environment for the people that work there.

The puzzle to the individual is he has time and desire to contribute and grow. However he lacks the framework to bring in others to make that into a reality. This needs a business model to channel, while leaving room for meandering, to convert that energy towards creating meaningful products.

From the myriad directions various efforts could go, a business is there to converge and craft value by selecting what is of most value. Business is a place that packages this value as a sellable unit.

When beautiful products come out of a company it is not by happenstance. It is a result of extraordinary care and concern and being the creators closely connected to the production.

Perhaps subtler things I have missed to articulate....